The power of a newsletter is enormous! It is said that newsletters can create much more of a bond between user and company than a website can. Email newsletters are an excellent way of keeping your customers up to date with the latest news of products and services.
According to recent research, an email user spends an average of 51 seconds reading a newsletter. Now, if you are like most, you'd probably spend 5-15 seconds to quick scan the newsletter and view the design. If what you see is interesting, then you proceed to read the first paragraph. So you got 5 seconds to make a good impression!
Newsletters need to be smooth and easy - Ponch It does just that! Simplicity is power.
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